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7 Advanced SEO Tactics That’s Often Overlooked

SEO is an ultra-powerful tool.  The link in #1 position in Google search result page gets 32% of search traffic.  Page one links get 92% of all traffic. That means traffic drop off by 92% for page 2.

So if you want traffic from Google, you need to climb to the top of search results.  Just creating well-written content alone won’t be enough.  You need to be a master of SEO.  You need to be way ahead of your competitor.

To help you become an SEO master, we’ve shared 7 advanced seo tactics most people overlook:


1. Use LSI Keyword

Latent semantic indexing (LSI) keyword means “synonyms and closely-related terms”.  It’s very powerful and can give your site a serious SEO boost.  Fortunately for you, not many sites are using it.

You can find LSI keywords at the bottom of SERPs (Search Engine Result Pages).  Just to give you an example, if you are writing about seo tools, type “seo tools” on google search bar.  At the bottom of the result pages, you’ll see this:

Try to add some of these keywords in your article.  This will help Google understand better what your article is all about.  As a result, you’ll get an SEO boost.


2. Optimize Your Landing Page

Are you thinking about SEO when you are creating your landing page?  If not, you’re missing out.  You need to put a lot of work into creating landing pages.   If you optimize your landing page for SEO, you’ll be driving tons of traffics to it.  

To optimize your landing page for SEO, include keywords strategically throughout your copy.  Add one or two long tail keywords.

Make your copy brief and concise.  Many people claim that search engine favour long content over short.  But that’s more about correlation than causation.  You don’t need to make your copy long to rank.


3. Steal & Spy On Your Competitors’ Keywords

If you spy on your competitors’ keywords, you can see what you’re up against.  Then you can compare your performance.  You can also steal the keywords they’re optimizing for.

You can use SEMRush for this.  It’s free.  Just go to the site & enter one of your competitors’ site.  You will see something like this:

You can see their top organic keywords, their traffic amount and some other data.  Click on “View full report” if you want more details.


4. Create Infographics

According to BuzzSumo data, infographics generates significantly more social shares than normal text posts.

Infographics also tend to generate more backlinks.  Many people embed infographics on their site and link to the source.

You need two things to create powerful infographics: great design & great content.  If you overlook one, your infographic won’t perform well.

When you’re posting an infographic, add plenty of high-quality text underneath your infographic.  This will make it easier for Google to understand what your page is about.


5. Use Accelerated Mobile Pages (AMP)

AMP is a project from Twitter & Google.  You can call it a stripped down version of HTML.  It reduces clunkiness and makes your mobile pages really fast.  Page load speed and mobile readiness are extremely important ranking factors.  The faster your site is, the more likely it is to be seen by google search users.

Google is also pushing AMP hard. They highlight AMP pages on SERP’s.  They also show AMP content above the fold, at the top of Google searches.
If you’re using WordPress, there are two ways you can set up AMP:

  1. Install this plugin.  It will help you generate AMP-compatible version of posts.  Unfortunately, it won’t convert archived posts.
  2. Hire a developer to convert your pages.  AMP is pretty easy.  So your developer should be able to do it pretty quickly.


6. Link to Relevant Content

Many people think linking out to relevant content on other authoritative website is bad because it takes visitors out of their page.  But according to Rand Fishkin, founder of Moz, linking out makes your site more valuable.

Google says linking out might help your rankings.  An industry study also shows that it may slightly give your content a boost.

Link out only to contents that is relevant and valuable.  Also, send an email to the people you linked to.  If they like your post, they may share it with their followers and link back to you.


7. Write Better Image Metadata

Google can’t see what’s in an image.  They use image metadata to understand what’s in the image.  That’s why you should use right keywords in your image name, caption and alt text.

You can’t engage in keyword stuffing.  So try writing them like a caption.  Don’t try to be too clever or creative.  Keep the metadata simple & relevant to your image.

What’s your most favourite overlooked SEO strategy?

Top SEO Methods 2017

seo signals

Anything that is done in order to increase the SERP is called the technique of On-page Optimization. There are many techniques that are used to increase the page traffic like:

Other than that, there are few more On-page SEO techniques that are not very eminent. These things are lesser recognized but still can have an enormous effect on your search engine optimization organic rankings.

  1. Your level of Reading: Have you ever read any legal document and do you think if it’s easy to understand or not? It’s actually very hard to know, all those unknown words and the kind of sentence framing and language a usual person isn’t used to. Just imagine if you find such words in the articles and blog posts. Do you think you would be able to understand it? In that case, we would focus on the level of reading. It tells you how easy or difficult it is to read definite kind of text.Site speed for seo is major deal as well its important to optimize for speed
  2. Adding comments to the content: It is the second most important part of the web page as comments are the review to your content. Reader always put comments in the blog post if they like any content or appreciate the knowledge promoted by it. Most of the comments are very short and generic while there are users who put very long as well as useful comments to the content. Google robot reads all the blog posts as well as the comments and it can easily make a difference in the blog post and the comment. This technique helps Google to understand the context on which the article has been written. Comments can play a very important role in On-page optimization if they add the keywords properly to it. Your readers may not put in the keywords in their comments you are targeting, so this is what I’d suggest you to do.
  3. The most efficient search engine optimization calgary technique is having an attractive blog post title. It is the biggest of all on page optimization technique. Every article or blog always has a specific title to it, so you better not miss the chance to add an attractive or appealing title to your write-up. It’s apparent for you to be familiar with the fact that post title ought to be maximum 70 characters long as Google only reads the first 70 characters in a post title while it is indexed. Do you have an idea that how many characters of the title of the post are actually seen by the user? As we write articles that can be read only by humans, it’s very crucial to understand that how much of the title is actually seen to the human beings. There is a tool that is used that represents the exact approach by which any search engine optimization result is perceived by the reader.

Let Us Help:

Rock Search Engine Optimization


3106 51 St SW AB

Canada Calgary, AB T3E 6R4​

(587) 317-6966


Rank in the 3- pack

Does Your Website Rank in the 3- pack?

When potential customers do a search for a local business or product rarely do they ever go past the first page, for that matter they rarely even pass the first couple of results.  Ideally you want your listing to be right there in the first three results if not the first page.  In the past couple of months Google has once again changed its algorithm making it harder to show up in those coveted first few spots.  For any business that wants to succeed locally, showing up in the 3-pack is crucial which is why Edmonton SEO is important

What is the Local 3-Pack?

When one of your potential customers does a search Google has reserved the top of the page for business listings that include contact info, reviews and map indicating where you are located.  Not too long ago there were seven results showing here, now the number has been narrowed down to just three.  This means that you and all your competitors are vying for those three spots at the top of the page.

Advantages to Being in the 3-Pack

There are many advantages to ranking in the 3 pack, first you need to understand that the 3 pack is based on geography and that businesses closest are going to show up.  That means for you those customers are directly within your service area.  The 3 pack includes far more information than a regular listing, contact information as well as reviews these go along way to convincing people to try your products and services.  With 33% of users clicking on the first result, the impact on your bottom line is huge.  Here is a video outlining the importance of reaching customer by being in the 3- pack

How to Improve Visibility

There are a couple of strategies we can use to improve your rankings and help get you a spot in the 3 pack:

Get your Google My Business Page:  This is where Google looks first to find out information about your business, make the listing as effective as possible by including information.  You need to have descriptions, photos, hours of operation and contact information.

Get Some Reviews:  If you look at the results in the 3 pack most come with a rating or review information, encourage your customers to leave positive reviews on your business page.  This also helps build trust to potential customers seeing your listing for the first time.

Make Sure Your Hours are Correct:  Opening and closing times are featured in the 3-Pack, so make sure you listed them on your Google My Business page.  If you are in a industry that provides emergency service 24hrs include that too.

Work With an Expert

Calgary SEO has dedicated and experienced local SEO experts who can help you achieve your online goals, more visibility, more customers and mostly importantly improve the bottom line.  There are comprehensive solutions for nearly every business trying to dominate their search results and stand out above the crowd.  Local SEO is not the project you want to try and undertake on your own, with proven strategies and expert help we can make success happen.


How Local SEO Can Help Your Restaurant

How Local SEO Can Help Your Restaurant Thrive

Yes, you want people to come into your restaurant and taste your exquisite food, soak up the atmosphere while being waited on, but they need to be able to find you first.  Word of mouth and offline advertising are still a big part of the restaurant business; don’t think for a minute that you don’t need SEO.  SEO can spread your brand farther and faster and let’s face it, Social Media is today’s word of mouth.  So how can an SEO agency get your restaurant on the map?

Here is how we can work with you to bring customers in the door:

  1. Take care of the technical stuff:  “Technical stuff” encompasses doing keyword research, making sure you have the right keywords that can help your rankings skyrocket.  Once you have the right keyword set, it is time to look at your on-page optimization, you need to get the keywords in the right places for Google to understand what your site is about.  Your images, pages titles, how your urls are set up and a few other things to ensure you get the best results.
  2. NAP: NAP stands for name, address and phone number and for local search results it’s important that this correct in map listings along with local directories and other citations.
  3. Schema: This is a piece of code that tells search engines, in their language, all about your restaurant.  It conveys things like, NAP, the hours you’re open, and what payments are accepted this is a must have for mobile search.
  4. Google Maps: All restaurants should have a map on their site, either on a contact page or a locations page.  Not just any old map will do, you want one that is connected to your verified Google Plus account.  This means getting your Google My Business page set-up and fully optimized.  Google is really good at correlating information across your Google Plus account, your map location and what your business is all about.
  5. Menu on your website: This should be a “no brainer”.  If you want to lure customers through your door give the best way to do it is to show them exactly what you serve and what they can expect.
  6. The review sites: Every restaurant should have complete and fully optimized profiles on all the major review sites such as TripAdvisor, Yelp and Urban Spoon.  The listings need to include as much info as possible and lots of pictures.  You can add menus and hours as well, all reviews should be addressed promptly both the good and the bad.
  7. Social Media: Despite all the hype surrounding social media, it won’t bring nearly as much traffic as a solid SEO campaign, but that doesn’t mean you can ignore it.  Making it work for you means posting regularly, interacting with users, linking back to relevant pages on your website, and use hashtags that target both your keywords and your location.

There you have it, these are just some of the way an SEO agency can help your restaurant succeed.  There are lots of good restaurants right here in Calgary, get in  touch with us if you want yours to stand out from the crowd.