Loading…

READY TO ROCK?

Click the button below to start exploring how we can help you dominate your industry
Start exploring

Top SEO Methods 2016

seo signals

Anything that is done in order to increase the SERP is called the technique of On-page Optimization. There are many techniques that are used to increase the page traffic like:

  • Managing Meta tags
  • Faster loading webpage rate
  • Efficient keyword density
  • Shorter and easy URLs
  • Proper image optimization
  • Header tags
  • Internal linking and many different things regarding On-page Optimization Techniques and they are fundamental and go far in optimizing a web page to grade high ranking on Google.

Other than that, there are few more On-page SEO techniques that are not very eminent. These things are lesser recognized but still can have an enormous effect on your organic rankings.

  1. Your level of Reading: Have you ever read any legal document and do you think if it’s easy to understand or not? It’s actually very hard to know, all those unknown words and the kind of sentence framing and language a usual person isn’t used to. Just imagine if you find such words in the articles and blog posts. Do you think you would be able to understand it? In that case, we would focus on the level of reading. It tells you how easy or difficult it is to read definite kind of text.
  2. Adding comments to the content: It is the second most important part of the web page as comments are the review to your content. Reader always put comments in the blog post if they like any content or appreciate the knowledge promoted by it. Most of the comments are very short and generic while there are users who put very long as well as useful comments to the content. Google robot reads all the blog posts as well as the comments and it can easily make a difference in the blog post and the comment. This technique helps Google to understand the context on which the article has been written. Comments can play a very important role in On-page optimization if they add the keywords properly to it. Your readers may not put in the keywords in their comments you are targeting, so this is what I’d suggest you to do.
  3. The most efficient technique is having an attractive blog post title. It is the biggest of all on page optimization technique. Every article or blog always has a specific title to it, so you better not miss the chance to add an attractive or appealing title to your write-up. It’s apparent for you to be familiar with the fact that post title ought to be maximum 70 characters long as Google only reads the first 70 characters in a post title while it is indexed. Do you have an idea that how many characters of the title of the post are actually seen by the user? As we write articles that can be read only by humans, it’s very crucial to understand that how much of the title is actually seen to the human beings. There is a tool that is used that represents the exact approach by which any search result is perceived by the reader.

Let Us Help:

MRC SEO Consulting

4911 30 Avenue Southwest Calgary, Alberta T3E0V4

Phone: +1 403-386-7427

Join us on Linkedin 

 

Rank in the 3- pack

Does Your Website Rank in the 3- pack?

When potential customers do a search for a local business or product rarely do they ever go past the first page, for that matter they rarely even pass the first couple of results.  Ideally you want your listing to be right there in the first three results if not the first page.  In the past couple of months Google has once again changed its algorithm making it harder to show up in those coveted first few spots.  For any business that wants to succeed locally, showing up in the 3-pack is crucial.

What is the Local 3-Pack?

When one of your potential customers does a search Google has reserved the top of the page for business listings that include contact info, reviews and map indicating where you are located.  Not too long ago there were seven results showing here, now the number has been narrowed down to just three.  This means that you and all your competitors are vying for those three spots at the top of the page.

Advantages to Being in the 3-Pack

There are many advantages to ranking in the 3 pack, first you need to understand that the 3 pack is based on geography and that businesses closest are going to show up.  That means for you those customers are directly within your service area.  The 3 pack includes far more information than a regular listing, contact information as well as reviews these go along way to convincing people to try your products and services.  With 33% of users clicking on the first result, the impact on your bottom line is huge.  Here is a video outlining the importance of reaching customer by being in the 3- pack

How to Improve Visibility

There are a couple of strategies we can use to improve your rankings and help get you a spot in the 3 pack:

Get your Google My Business Page:  This is where Google looks first to find out information about your business, make the listing as effective as possible by including information.  You need to have descriptions, photos, hours of operation and contact information.

Get Some Reviews:  If you look at the results in the 3 pack most come with a rating or review information, encourage your customers to leave positive reviews on your business page.  This also helps build trust to potential customers seeing your listing for the first time.

Make Sure Your Hours are Correct:  Opening and closing times are featured in the 3-Pack, so make sure you listed them on your Google My Business page.  If you are in a industry that provides emergency service 24hrs include that too.

Work With an Expert

Calgary SEO has dedicated and experienced local SEO experts who can help you achieve your online goals, more visibility, more customers and mostly importantly improve the bottom line.  There are comprehensive solutions for nearly every business trying to dominate their search results and stand out above the crowd.  Local SEO is not the project you want to try and undertake on your own, with proven strategies and expert help we can make success happen.

 

How Local SEO Can Help Your Restaurant

How Local SEO Can Help Your Restaurant Thrive

Yes, you want people to come into your restaurant and taste your exquisite food, soak up the atmosphere while being waited on, but they need to be able to find you first.  Word of mouth and offline advertising are still a big part of the restaurant business; don’t think for a minute that you don’t need SEO.  SEO can spread your brand farther and faster and let’s face it, Social Media is today’s word of mouth.  So how can an SEO agency get your restaurant on the map?

Here is how we can work with you to bring customers in the door:

  1. Take care of the technical stuff:  “Technical stuff” encompasses doing keyword research, making sure you have the right keywords that can help your rankings skyrocket.  Once you have the right keyword set, it is time to look at your on-page optimization, you need to get the keywords in the right places for Google to understand what your site is about.  Your images, pages titles, how your urls are set up and a few other things to ensure you get the best results.
  2. NAP: NAP stands for name, address and phone number and for local search results it’s important that this correct in map listings along with local directories and other citations.
  3. Schema: This is a piece of code that tells search engines, in their language, all about your restaurant.  It conveys things like, NAP, the hours you’re open, and what payments are accepted this is a must have for mobile search.
  4. Google Maps: All restaurants should have a map on their site, either on a contact page or a locations page.  Not just any old map will do, you want one that is connected to your verified Google Plus account.  This means getting your Google My Business page set-up and fully optimized.  Google is really good at correlating information across your Google Plus account, your map location and what your business is all about.
  5. Menu on your website: This should be a “no brainer”.  If you want to lure customers through your door give the best way to do it is to show them exactly what you serve and what they can expect.
  6. The review sites: Every restaurant should have complete and fully optimized profiles on all the major review sites such as TripAdvisor, Yelp and Urban Spoon.  The listings need to include as much info as possible and lots of pictures.  You can add menus and hours as well, all reviews should be addressed promptly both the good and the bad.
  7. Social Media: Despite all the hype surrounding social media, it won’t bring nearly as much traffic as a solid SEO campaign, but that doesn’t mean you can ignore it.  Making it work for you means posting regularly, interacting with users, linking back to relevant pages on your website, and use hashtags that target both your keywords and your location.

There you have it, these are just some of the way an SEO agency can help your restaurant succeed.  There are lots of good restaurants right here in Calgary, get in  touch with us if you want yours to stand out from the crowd.